Elevating Businesses and Industries with Hybris and its Merits
SAP Hybris architecture has evolved over the years staying true to customer’s needs. There’s no wonder that it has made a global footprint in targeting and engaging customers across multiple channels with ease. By giving customer experience paramount importance, cutting down costs, saving time and simplifying tasks, SAP Hybris software suite alias SAP Hybris Commerce has become one of the market-leading digital commerce platforms in the world.
An impressive list of companies reap the benefits of SAP Hybris features to map them to their goals -Adobe, Nike, Epson US, Levi Strauss and Taco Bell to name a few. So, we’ll get into the gory details of SAP Hybris Commerce – specifically how it can turn into an effective marketing tool on social channels and the effect that rebranding to SAP CX has had on the former hybris.
Moreover, this method offers businesses and enterprises some notable advantages including increased reach and also, it permits businesses to connect with online and in-store customers. Furthermore, this platform supports businesses and numerous channels including, web, in-store, mobile, making it much more easy to connect with customers. In this blog, we will drive through some of the key features and important pointers. So, without wasting time here in the intro, let us dive into the blog!
Exploring SAP Hybris on Social Media Platforms with Seamless Integration
Will it surprise you if I told you that 90% of marketers see social media giving immense exposure to their company? And when this can be cost-effective you do not want to fall back at using this phenomenal marketing strategy.Many companies use social media to gain insights on customer behavior to win a competitive edge. But it’s a long and tiring process to beat and meet the requirements of customers through various social media channels. Customers are pleased by immediate responses which require massive amounts of data to go under analysis. At the end of the day, you do not want to find yourself dead on your feet.
Well, you will not if you have SAP Hybris Marketing Social Media solution to pick you up from this mess. You can easily extract all the query results from different social media platforms and load them into this system. Your customers' data profiles will be enriched across all different sources, automated and real-time. SAP BusinessObjects Data Services establishes a bridge between the social media platform and hybrid Marketing. Before the data is fed into the database it undergoes four processes. Namely, data harvesting, cleansing, validation and enrichment.
From SAP Hybris to SAP CX
The role of eCommerce in today’s competitive and convenient focused society cannot be neglected. As for B2C scenarios, shopping experiences are evolving as people refuse to venture into a high street to buy items, instead, shop from the comfort of their couch. Coming to B2B, dealers and distributors can easily track real-time pricing, stock availability, accounts & credits and order histories to clear the air of confusion in purchases. If you are still on the fence about launching your eCommerce store, or a manufacturer trying to set up a seamless B2B system, know that you can win your customers with a rock-solid SAP-integrated platform.
Or more specifically speaking, the SAP Hybris Commerce to support the growth of your business going forward. It’s an impeccable platform for addressing the high expectations of B2C and B2B activities. For B2B, SAP Hybris Commerce offers capabilities such as pricing models, quote generation using hybris B2B accelerator module and B2C capabilities include omnichannel, search functionality, responsive storefront to boost customer engagement. With the hybrid commerce suite gaining momentum, SAP’s move to rebrand it to SAP Customer Experience (CX) came right out of the blue- with much confusion and conflicting opinions.
Listing down some Key Pointers of the Rebranding Impact
Before we discuss the impact, let’s get the fundamentals down to what this new transformation really does. Instead of having a standalone solution for marketing, sales and e-commerce, SAP CX will unify all these needs into a centralized user interface used to cover every step inthe customer’s journey from the first contact to the close of the purchase. Hang on before you feel grateful! With the complete suite changing to SAP Customer Experience settled into the larger suite C/4 HANA, SAP hybris consultants seem to exercise restraint.
With uncertainty about their future roles, freelancers and consultants come up with mixed responses to this transformation. Let’s see what they are: The change in name was not a welcome aspect of rebranding to most of the SAP Hybris consultants. Many of them attribute the new name with lesser catch and creativity than the previous hybris. They also believe that the new name is going to have serious implications on their certifications and job prospects for the future.
Some consultants consider this transformation as departing from the eCommerce aspect of SAP Hybris software to a sophisticated tech suite. Even their ecommerce driven career seems to be uncertain with C/4 HANA’s emphasis on CRM. Yet others have highlighted the brighter side of this argument. They believe that the rebrand has taken SAP hybris platform in the right direction revealing that its more than just an ecommerce tool. They seem to stick to this opinion after the additions like Hybris BRIM and Billing giving them opportunities to expand their scope outside non-commerce projects.
Now that Hybris enjoys the complete benefits of the SAP family title, some of the consultants believe that their skill set will be highly valued. They are looking forward to experiencing a strong push up their career ladder. This is because customers who wouldn’t prefer purchasing hybris as an add-on now get SAP CX when buying the benefits of the C/4 HANA suite. Greater the purchase, greater the demand for hybris expertise in the SAP CX domain.
Calling Out SAP as it is the CRM of the New Era!
While the discussion on the rebranding of SAP Hybris got bent out of shape, the SAP team has high hopes for the freshly minted SAP Customer Experience. They strongly believe that it should result in significant benefits even when SAP is accepting the status quo of a CRM for the first time. It was designed in the first place to give every part of the company a uniform view of the end customer.
The CMO of SAP Customer Experience, Kevin Cochrane put the rebranding as an effort to strike the iron when it’s hot. A new era welcoming the fourth generation of customers who will not think of business as B2B or B2C but as “Me2B”. These customers are drivers of the whole process and these are the same customers that SAP Customer Experience caters too. How else could you name a solution that combines the five solutions (Marketing Cloud, Commerce Cloud, Sales Cloud, Service Cloud & Customer data Cloud) of customer experience under one roof?
Raise the bar with Pattem Digital’s SAP Hybris Solutions!
Since most of the SAP Hybris certifications hold the earlier name, unless they are updated it’s going to stand in the way of recognition and acceptance for newer projects. The term “Customer Experience” is also rather broad, placing their roles outside the hybrid responsibilities. SAP Hybris being one of the feature-rich and customizable retail solutions has been one of our top ranked expertise.
Pattem Digital is the leading SAP Hybris services company that delivers their clients with the best applications and websites in the industry. We also provide our clients with consistent support to make it more effective in the industry for a long period of time. At Pattem Digital we are armed with an experienced team with a zeal to deliver the best SAP Hybris services that enhance brand recall value. We openly serve both B2B and B2C needs by helping you create visibility among untapped customers. We maintain an impeccable track record of client satisfaction.
A Guide to Building SAP Hybris Teams for Projects
Set up a dedicated SAP Hybris expert team to deliver connected commerce and smooth omnichannel experiences. The team aligns business goals with customer needs, brings sales channels together, boosts engagement, and supports scalable, enterprise-level digital commerce growth.
Staff Augmentation
Scale your SAP Hybris projects with skilled experts who integrate quickly and deliver results on demand.
Build Operate Transfer
Build and run a dedicated SAP Hybris team, then transfer full control with proven processes in place.
Offshore Development
With Offshore Development Centre, access cost-effective SAP Hybris development with and enterprise standards.
Product Development
Develop, enhance, and scale SAP Hybris products with Product Outsource Development for managing the full lifecycle.
Managed Services
Ensure smooth SAP Hybris operations with ongoing support, optimization, and performance management.
Global Capability Centre
Set up a SAP Hybris GCC to centralize expertise, drive innovation, and support global commerce needs.
Capabilities of SAP Hybris Solutions:
Unifies all sales channels to deliver connected customer experiences.
Supports scalable commerce platforms that grow with business demands.
Enables personalized customer journeys using real-time data and insights.
Integrates easily with SAP and enterprise systems for smooth operations.
Get scalable, unified commerce across all channels with SAP Hybris.
Tech Industries
Industrial Applications
The SAP Hybris services support healthcare, fintech, retail, education, and logistics by delivering connected, reliable commerce solutions. Businesses build Hybris platforms with unified channels, smooth workflows, and consistent performance. Using scalable Hybris architecture, assure that your commerce systems stay stable as business demands and customer expectations evolve.
Clients
Clients we engaged with
SAP Hybris for Seamless, Scalable, and Connected Digital Commerce Experiences
SAP Hybris helps businesses manage commerce, content, and customer data in one platform. Get omnichannel sales, improves customer journeys, and scales easily to meet growing digital commerce needs.
Share Blogs
Loading related blogs...
SAP Technology
SAP technology enables integrated, scalable enterprise systems that streamline operations and support business growth.
